Digital editions of physical content have a greater reach and are easily accessible by people on their smartphones and computers. Being a virtual version of media such as magazines and brochures, the digital flipbooks need to be engaging enough so that the reader goes through all the pages. Nowadays there are a lot of online as well as offline tools available which convert PDF files into attractive flipbooks with interactive pages. The experience is similar to using a physical resource. Digital flipbooks have a major advantage wherein it is possible to include music, videos and other animations that can easily keep the user captivated in the content.
Check out the following 10 tips that are easy yet effective for creating highly engaging content.
Check out the following 10 tips that are easy yet effective for creating highly engaging content.
Tip #1: Integrate Social Media for Increased Shareability
With the growing popularity of social media, people have become highly active and they will share anything that is worthwhile and is engaging enough. The more shares that your digital flipbook gets, the more exposure you will achieve. Such extensive reach without any additional expenses can never be made possible by using traditional marketing methods. By integrating social media options, readers can share it easily without having to copy the link of the digital flipbook and then sharing it.
Tip #2: Create Interactive Ads for Increasing Digital Revenue
You can always utilize the available space in the flipbook by placing interactive ads. This would help you to generate digital revenue and would increase the chances of the ads being noticed. With the inclusion of ads, the entire flipbook could also become search engine optimized with the link to the digital version being displayed in the search results if the optimization reaches a certain level.
Tip #3: Add Videos Wherever Possible
Videos can easily be included in the digital flipbook and it definitely increases the understanding of the content in a better manner than simple text. Videos help to touch the emotional side of readers in a much more profound manner than lengthy descriptions. Moreover, the audio-visual content remains in the minds of the readers even if they have just scanned the content. The videos need not be only real life images and motion captures. With a little help from technology, you can create powerful and effective presentation videos, animations and even simple display ads. All it needs is a little technical knowhow and a whole lot of creativity.
Tip #4: Use a Pleasing Audio Track to Capture the Mood of the Reader
Audio tracks help to capture the mood and emotion of the reader. Music has always been known to affect the mind of the average individual. For understanding some of the practical implications of music, you should head over to shopping malls, where the mall’s management will play fast music to encourage rapid shopping whereas slow music tends to relax them. By adding the right music to accentuate the theme of your content, you will be able to achieve high engagement levels.
Tip #5: Animations Can Help You to Keep the Readers Engrossed in the Content
Tip #6: Insert Bookmarks to Allow Easy Navigation between Sections
Bookmarks are always preferred when browsing through pages. For digital media, using bookmarks is a great way to segment the content into specific sections so that readers may directly navigate to sections that interest them the most. It is possible that a reader may not be interested in all the content that is presented and may want to jump ahead to specific parts. This helps to reduce the bounce rate for the flipbook.
Tip #7: Make the Pages Convenient for Browsing
No one wants to spend time browsing through all the pages of a digital resource. The flipbook may be the most attractive and well-presented material ever, but readers always want to skip and search what they are actually looking for. It would be a good approach to add a navigation option so that the pages may be browsed. This is also helpful when the readers wants to return to a content that they read earlier in the flipbook. |
Tip #8: Branding Can Help You Gain Leverage
Brand matters a lot in today’s highly competitive world. Make sure you brand the background by adding specific logos to the main theme as well as to the loading screens. The reader should be able to relate to the brand at every step. By customizing the theme and the presentation in accordance with the brand, you stand a greater chance for ensuring better connection of the reader with the brand. |
Tip #9: Archives are Great for Providing Access to Previous Resources
Supplements form an important inclusion in digital media wherein reader engagement and volumes are increased significantly. The supplements may not be targeted exactly as per the theme but it adds a fresh change to the flow of contents which readers cherish. Another beneficial alternative is to include an archive section where readers can check out and access previous editions. This will help you to maintain better readership by establishing links between the current and previous editions. It is a good way to ensure continuity of content that readers may track as per their requirement. |
Tip #10: Include Tickers to Add A Special Touch
Tickers are fun elements of any digital media and they keep running information in a loop such that they remain in active sight of the reader. This is a great opportunity to highlight certain features in your flipbook or you can even offer the space for cross selling publications of others. No matter which page the reader may be on, the ticker will continue to dynamically display informational text so that the readers are constantly targeted.